Once Again Nut Butter Collective, Inc.
Reseller and Brand Policy Suite
Effective Date: November 1, 2025
Address: 12 S State St, Nunda, NY 14517 USA
Contact: resellers@onceagain.com
Legal notice. These documents are policies of Once Again Nut Butter Collective, Inc. and are not legal advice to others. Nothing here sets resale prices. UMAP is unilateral. For questions, contact resellers@onceagain.com
1. Authorized Reseller Program Policy
1.1 Purpose
This Authorized Reseller Program Policy sets the terms and conditions upon which Once Again Nut Butter Collective, Inc. (the “Company”) authorizes resellers to market, sell, and distribute Company branded products. This Policy has been implemented to protect the brand and product integrity of the Company’s Products, to promote consumer safety, and to establish a fair and compliant marketplace.
1.2 Definitions
a. “Authorized Reseller” means a business accepted, as evidenced by written notice from the Company, into the Once Again Authorized Reseller Program.
b. “Brand Assets” means trademarks, logos, trade dress, packaging, images, copy, video, and any other brand materials supplied or approved by Once Again.
c. “Channel” means any method or means of sale of Company Products, including but not limited to, brick and mortar retail stores, e-commerce transactions and website sales.
d. “Products” means all goods manufactured, distributed, or marketed by Once Again Nut Butter Collective, Inc.
e. “Unauthorized Reseller” means (i) any party selling or advertising Company Products who is not an Authorized Reseller; or (ii) any Authorized Reseller selling or advertising Company Products outside the scope of the Once Again Authorized Reseller Program.
1.3 Program Eligibility and Authorization
a. Interested Program participants may apply using application forms available from the Company upon request. Applicants will be required to supply the Company with proof of business identity, tax status, operational location(s) and key personnel.
b. Authorization is in the Company’s sole and absolute discretion and may be limited by Channel, customer type, product lines, volume, territory, and term.
c. Authorization is non transferable. No subcontracting, brokering, wholesaling, or drop shipping on behalf of third parties without written consent.
d. The Company may place an applicant on probationary status and may modify or revoke an authorization at any time.
1.4 Sourcing and Traceability
a. Authorized Resellers shall purchase Products only (i) directly from the Company; or (ii) from a Company-designated Authorized Distributor.
b. Authorized Resellers shall maintain, for not less than three (3) years, records that enable lot level traceability of purchased Products, including but not limited to, purchase invoices, warehouse and transfer locations, shipment dates, and customer identifiers.
c. Authorized Resellers shall provide, within two (2) business days following the Company’s written request, records required to assist the Company in recall determinations, quality investigations, and/or compliance with regulatory requests.
1.5 Product Integrity and Handling
a. Authorized Resellers shall sell only new, genuine Products in original unopened and undamaged packaging. Relabeling, repackaging, mixing lots, or kitting of Products is prohibited without the Company’s advance written approval.
b. Authorized Resellers shall (i) strictly adhere to best industry practices for the storage and handling of nut butters and related food products; and, (ii) without limiting the generality of the foregoing section (i), maintain clean, dry, pest controlled facilities and first in first out inventory rotations.
c. Authorized Resellers shall not sell expired or short dated Products unless clearly disclosed and permitted by law.
d. Authorized Resellers shall immediately quarantine, and notify the Company of, any Products which are suspected of being counterfeit, tampered with, contaminated, or otherwise unfit for human consumption.
1.6 Recalls and Consumer Safety
a. Authorized Resellers shall comply with all recall or withdrawal instructions and shall, upon request from the Company, participate in mock recall exercises.
b. Authorized Resellers shall inform the Company in writing of any consumer complaints, adverse events, foreign material reports, and allergen incidents within one (i) business day of discovery.
c. Authorized Resellers shall not issue public statements about safety or recalls without the advance coordination and written approval of the Company.
1.7 Sales Channels and Territory
a. Authorized Resellers shall sell only in the Channels and territories listed in its written authorization from the Company.
b. Authorized Resellers shall sell only to retail end users; sales to other resellers or distributors are prohibited absent the Company’s advance written consent.
c. Authorized Resellers shall obtain the Company’s advance written approval prior to engaging in any Marketplace activity in accordance with the Company’s Authorized Online Marketplace Policy.
1.8 Brand Presentation and Claims
a. Authorized Resellers shall use only current Brand Assets supplied by the Company, without edits, overlays, filters, or cropping that alters the meaning thereof.
b. Authorized Resellers shall use only Product copy that matches label information, including but not limited to including ingredients, nutrition facts, allergen disclosures, and net contents.
c. Authorized Resellers shall make health claims, environmental claims, and certifications only (i) as expressly permitted by applicable law; and (ii) in strict accordance with Company guidance.
d. Authorized Resellers shall strictly comply with FTC advertising rules, including but not limited to the requirement for clear and conspicuous disclosures for Product endorsements and reviews.
1.9 Customer Service and Returns
a. Authorized Resellers shall provide responsive customer service and observe commercially reasonable fair return policies consistent with applicable law and Company guidelines.
b. Authorized Resellers shall not resell returned, opened, or customer damaged Products and shall return or dispose of the same in accordance with Company guidance.
1.10 Compliance with Law
Authorized Resellers shall strictly comply with all applicable federal, state, and local laws, including but not limited to laws relating to food safety, allergen labeling, UPC accuracy, tax collection, privacy, and unfair competition.
1.11 Records, Audits, and Cooperation
a. Authorized Resellers shall keep accurate books and records relating to the purchase, sale and disposition of Products for not less than three (3) years.
b. Authorized Resellers shall permit desk audits and reasonable inspections of websites and listings.
c. Authorized Resellers shall provide corrective action plans to address performance deficiencies if requested by the Company .
1.12 Program Integration
Authorized Resellers shall comply with the Minimum Advertised Price Policy in Section 2 hereof (the “MAPP”), the Uniform Minimum Advertised Price Policy in Section 3 hereof (“the “UMAPP”), the Trademark and Brand Policy in Section 4 hereof and the Authorized Online Marketplace Policy in Section 5 hereof. Where the MAP and the UMAP both apply, the MAP shall control for Authorized Resellers.
1.13 Violations and Remedies
a. Remedies for violations of this Authorized Reseller Program Policy may include warning, order holds, suspension, delisting from the Authorized Reseller directory, refusal to sell, account termination, and notice to platforms about unauthorized status.
b. The Company’s choice of remedies may vary on a case-by-case basis in the Company’s sole and absolute discretion.
1.14 Term, Updates, and Governing Law
The Company may alter, amend or modify this Authorized Reseller Program at any time and for any reason. The continued purchase or sale of Products by an Authorized Reseller reflects acceptance of any such alterations, amendments or modifications. This Policy is governed by the laws of the State of New York and any dispute regarding this policy shall be venued solely in the state or federal courts sitting in such state.
2. Minimum Advertised Price Policy
2.1 Purpose
This Minimum Advertised Price Policy (the “MAPP”) has been adopted by the Company to preserve the brand value of its Products, to reduce Channel conflicts, and to support the service and market education provided by resellers.
2.2 Relationship to UMAP
This MAPP applies to Authorized Resellers and Authorized Distributors. The UMAPP applies to all other resellers who advertise Products for wholesale or retail resale . Authorized Resellers must comply with both the MAPP and the UMAPP. If there is a conflict between such policies, the MAPP controls for Authorized Resellers.
2.3 Scope of MAPP
c. This MAPP governs advertised prices only. Resellers remain free to set actual resale prices in their sole and absolute discretion.
d. Advertising subject to this MAPP shall include, without limitation, any public facing price communications, including website pages, product pages, quick view, search results, mobile apps, email, SMS, paid ads, affiliate pages, price comparison sites, social posts, live shopping, print, audio, and video.
e. “Private Cart Price” and checkout prices are not subject to the terms of this MAPP if there is no public indication that a lower price will appear.
f. Bundles and multi-pack advertising must be priced so that the bundle advertising does not imply a lower per unit advertised price than the Minimum Advertised Price unless approved in writing by the Company.
2.4 Prohibited Tactics
a. Phrases that imply hidden or lower pricing including see price in cart, click for deal, reveal price at checkout, or call for best price where a price is then auto returned.
b. Strikethrough or reference prices that create a displayed price below MAP when combined with an auto applied discount.
c. Coupon or sitewide promotions that result in an advertised price below MAP unless approved in writing.
d. Gift cards, rebates, loyalty points, or financing that are presented as an effective reduction below MAP in the price display.
2.5 Promotions and Exceptions
a. The Company may, in its sole and absolute discretion, announce promotional MAP exceptions, holiday events, or closeout allowances.
b. Reseller promotions must be pre-approved by the Company in writing and must follow the exact dates, SKUs, and advertised price floors as approved by the Company.
2.6 Monitoring and Enforcement
a. The Company monitors print and digital advertising directly and through third parties.
b. Enforcement ladder
i. First violation. Written notice and twenty-four hours to cure.
ii. Second violation. Thirty-day shipment hold on violating SKUs and cancellation of open orders on those SKUs.
iii. Third violation. Termination of Authorized Reseller status and refusal to supply.
c. The Company’s choice of enforcement remedies may vary on a case-by-case basis in the Company’s sole and absolute discretion.
2.7 Administration and Communications
Only the Company’s designated Policy Administrator may interpret this MAPP or grant written exceptions or consents hereunder. The Company’s sales personnel are not authorized to modify this MAPP. Please send any MAPP questions to resellers@onceagain.com.
2.8 Please email resellers@onceagain.com to receive the official MAP Price List
3. Uniform Minimum Advertised Price Policy
3.1 Nature of Policy
This Uniform Minimum Advertised Price Policy(the “UMAPP”) is a unilateral policy of the Company which sets the policy independently and does not seek or accept any agreement, consent or assurance from any retailer. Retailers are free to choose whether to comply. The Company will only supply to parties that consistently comply with this Policy.
3.2 Relationship to MAP
This UMAPP applies to all parties who advertise Products, whether authorized or not. For Authorized Resellers, this UMAPP supplements and does not replace the MAPP. If there is a conflict, the MAPP controls for Authorized Resellers.
3.3 Covered Advertising and Pricing
a. No reseller shall advertise designated Products for sale at a price below the UMAP price listed on the current UMAP list available to retailers by email or portal.
b. Advertising subject to this UMAPP shall include, without limitation, any public facing price communications, including website pages, product pages, quick view, search results, mobile apps, email, SMS, paid ads, affiliate pages, price comparison sites, social posts, live shopping, print, audio, and video.
c. “Private Cart Price” and checkout prices are not subject to the terms of this UMAPP if there is no public indication that a lower price will appear.
d. Advertising Products using the following or similar terms are prohibited: “See price in cart”; “Add to cart for lower price”; “Click for lower price”; and “Log in for price” where an automated or gated response supplies a lower price.
e. Sitewide offers that result in an advertised effective price below UMAP are prohibited absent the Company’s express written approval.
3.4 Monitoring and Enforcement
a. The Company monitors print and digital advertising directly and through third parties.
b. Enforcement ladder
iv. First violation. Written notice and twenty-four hours to cure.
v. Second violation. Thirty-day shipment hold on violating SKUs and cancellation of open orders on those SKUs.
vi. Third violation. Termination of Authorized Reseller status and refusal to supply.
c. The Company’s choice of enforcement remedies may vary on a case-by-case basis in the Company’s sole and absolute discretion.
3.5 UMAP Holidays and Closeouts
The Company may, by written notice to resellers, announce UMAP “holidays” or “closeout periods.” During such periods, advertising within communicated terms shall not be a violation of this UMAPP.
3.6 Policy Administration
Only the Company’s designated Policy Administrator may interpret this UMAPP or grant written exceptions or consents hereunder. The Company’s sales personnel are not authorized to modify this UMAPP. Please send any UMAPP questions to resellers@onceagain.com.
3.7 Please email resellers@onceagain.com to receive the official UMAP Price List
4. Trademark and Brand Policy
4.1 Ownership
All trademarks, service marks, trade names, trade dress, copyrights, images, videos, copy, designs, and all other Brand Assets related to or used upon or in connection with Products are the exclusive property of the Company. No ownership or license is granted except as stated in this Policy or in a separate written license.
4.2 Authorized Use
a. Brand Assets shall be used solely to advertise and sell genuine Products.
b. Brand Assets may be used only in the form as provided by the Company and any use of such Brand Assets shall maintain clear space(s), proportions, and colors as provided by the Company.
c. All advertising containing Brand Assets shall reference only accurate and current Product names, ingredients, nutrition facts, allergens, and certifications.
d. All advertising or other uses of Brand Assets shall strictly follow FTC endorsement rules, including but not limited to including disclosure of material connections for influencers, affiliates, and reviewers.
e. All advertising or other uses of Brand Assets shall be consistent with: (i) all applicable state and federal laws and (ii) reasonable industry standards.
4.3 Prohibited Use
a. The alteration, recoloring, stretching or cropping of Brand Assets, or overlaying of logos or labels onto Brand Assets is prohibited.
b. The registration of any domains, social handles, keywords, or corporate names that contain or imitate Brand Assets is prohibited.
c. Negative SEO, no bidding on Brand Assets as keywords is prohibited in the absence of the Company’s written consent.
d. The use of competitor comparisons that are untrue or misleading is prohibited.
e. The use of co-branded, private label, or custom packaging is prohibited in the absence of the Company’s written approval.
f. The use of parody, satire, or derivative artworks that risks dilution of or confusion with the Branded Assets is prohibited.
4.4 Content Standards and Claims
a. Claims about nutrition, sourcing, sustainability, or environmental impact must be truthful, substantiated, and consistent with applicable law and Company guidance.
b. Medical, disease, or drug claims are prohibited unless expressly allowed by applicable law and approved in writing by the Company.
4.5 Enforcement
Once Again may request correction or removal of non-compliant materials. Violations may result in account suspension, termination of authorization, takedown requests, or legal action. The Company’s choice of enforcement remedies may vary on a case-by-case basis in the Company’s sole and absolute discretion All rights are reserved.
4.6 Notices and Approvals
Submit proposed uses and questions to resellers@onceagain.com. Provide reasonable lead time for review and response.
5. Authorized Online Marketplace Policy
5.1 Purpose
This Authorized Online Marketplace Policy (the “AOMP”) governs how Products are listed and fulfilled on third party marketplaces to protect Product quality, brand consistency and identity, and consumer trust.
5.2 Marketplace Authorization
a. Written approval from the Company is required before listing Products for sale on any on-line marketplace, including but not limited to Amazon, Walmart Marketplace, Target Plus, and eBay.
b. Company approval may specify and/or be limited to specific storefront names, fulfillment methods, categories, and SKUs.
c. Listing Products for sale on anonymous or unbranded storefronts is prohibited. The storefront must identify the seller as an “Authorized Reseller of Once Again Nut Butter Collective, Inc.”
5.3 Listing and Catalog Hygiene
a. Listings shall include the correct catalog entry using the official GS1 UPC and title. Duplicate listings are prohibited.
b. Sellers shall not create, contribute to, or maintain any new ASINs, listings, or catalog entries for Products under unbranded, generic, or incorrect brand names. All Amazon ASINs and other Marketplace listings must be created and maintained exclusively under the official “Once Again Nut Butter” brand.
c. Sellers shall not create, contribute to, or maintain any new multipack, bundle, or value-pack listings, including any ASINs or variations that aggregate multiple units of a Product or combine Products with other items, unless expressly authorized in writing by the Company. All multipack and bundle listings must be created and owned by the Company.
d. Listings shall use only official images and copy; all bullet points and Product details shall be accurate and current.
e. Listings shall maintain clean variation families and shall not contain any artificial merges or attribute manipulation.
f. Listings shall clearly and conspicuously disclose package sizes, net weights, and allergen warnings.
5.4 Inventory and Fulfillment
a. Listings shall reference only authentic Product inventory sourced directly from the Company or from a Company Authorized Distributor.
b. Sellers shall maintain lot control and first in first out rotation.
c. Sellers shall comply with all platform performance metrics for on time shipment, valid tracking, and low defect rates.
d. For fulfilled by marketplace programs, Sellers shall use commercially reasonable best efforts to ensure Products are segregated from unauthorized co-mingled stock and shall remove Product inventory upon request from the Company.
5.5 Conduct Standards
a. Sellers shall not permit or engage in review gating, review incentives, fake orders, or manipulation of ratings or search rank.
b. Sellers shall not utilize unsolicited inserts which promise consideration for reviews.
c. Sellers shall use commercially reasonable best efforts to resolve A to Z claims promptly and shall notify the Company of any quality or safety issues within one (1) business day of discovery.
d. Seller’s shall not cross list restricted or territory bound Products outside of authorized regions.
5.6 Enforcement
a. Violations may result in takedown requests, brand registry actions, order or shipment holds, suspension of marketplace authorization, or termination of reseller status. The Company’s choice of enforcement remedies may vary on a case-by-case basis in the Company’s sole and absolute discretion.
b. Once Again may notify platforms and distributors about unauthorized sellers or diversion.
5.7 Contact
Send marketplace authorization requests and compliance questions to resellers@onceagain.com.
6. General Terms
6.1 Independence and Antitrust
Nothing in these Policies seeks or accepts agreement to fix resale prices. Resellers remain free to set actual resale prices. UMAP is unilateral. Do not discuss another reseller price or compliance status with Company staff or with other resellers.
6.2 Confidentiality
Pricing sheets, MAP or UMAP lists, discounts, promotions, and non-public communications from the Company are proprietary and confidential and may not be shared with third-parties.
6.3 Modifications
Once Again may modify any Policy at any time and for any reason. Policy updates and revisions are effective upon posting or notice. Continued purchase or sale of Products after an update or revision constitutes acceptance of such update or revision.
6.4 Notices
Send notices and questions to resellers@onceagain.com. Provide your legal name, store name(s), relevant URLs, and contact details.
6.5 Governing Law and Venue
These Policies are governed by New York law. The exclusive venue for disputes is the state or federal courts located in New York.
6.6 Severability and No Waiver
If a provision is found invalid, the remainder continues in effect. Failure to enforce a provision is not a waiver.